Lakers inked a deal of $35.9 million with Logan Paul

Tuesday saw the Lakers make an unexpected announcement, revealing their agreement with Logan Paul. However, it’s not a basketball contract, but rather a partnership with Paul and KSI’s sports beverage brand, PRIME.

There’s a lot to dissect here, but the most glaring issue is that KSI appears to be clearly photoshopped into these images. Not only is he striking the exact same pose in both pictures, but even a quick glance reveals that he was not physically present at the team’s facility for these photos.

This situation also adds a humorous twist for those closely following D’Angelo Russell’s press conferences, especially during last season’s playoffs. D’Lo, sponsored by Coco 5, attempted several times to display his drink during pressers, only to be thwarted by the Lakers since the team wasn’t an official sponsor.

On Tuesday, D’Lo briefly tweeted and then removed a post regarding a partnership between Coco 5 and PRIME.

For those unfamiliar, PRIME is a beverage brand launched in 2022 by YouTube sensations Paul and KSI. Leveraging their massive online followings, they have rapidly risen to prominence as one of the most sought-after brands globally. PRIME has secured agreements with prominent sports entities such as Arsenal, Barcelona, and Bayern Munich in soccer, as well as entire organizations like the UFC and WWE. Additionally, they’ve partnered with a variety of athletes, including Erling Haaland, Patrick Mahomes, and Israel Adesanya.

It’s worth noting that Paul has a history of controversies, extensively documented across various sections of his Wikipedia page. To his credit, many of these incidents occurred years ago, and more recently, he appears to have steered clear of controversy for the most part. However, this comes with numerous caveats.

The most apparent question for me is why PRIME was chosen over a brand like Body Armor, which many fans strongly associate with Kobe Bryant. The likely answer to this, as with many decisions in life, is financial. In the end, the previous official sports drink brand of the Lakers, if they had one, likely holds little significance, as it doesn’t readily come to mind.

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