Introduces innovative ideas to use SmartThings more easily and usefully
Son Heung-min, a well-known football player around the world, appears in the advertisement for Samsung Electronics, “Everyday SmartThings with Son,” which was released today. Son Heung-min is seen in the film utilizing the customized multi-device experience that the SmartThings lifestyle has to offer, which highlights the partnership between Son and Samsung.
Son has collaborated with Samsung on the new SmartThings campaign as a brand ambassador for the Galaxy since the Unpacked event in July 2023. The ad, which is seen through Son’s perspective, focuses especially on entertainment, health, and energy conservation, all of which are topics of great interest to customers all around the world. The video will be made available through Samsung’s international social networks and include interviews with Son showing him leading an improved everyday lifestyle. Within the SmartThings ecosystem, every device shown in the video is effortlessly connected. Along with more common household items like TVs, air conditioners, and refrigerators, the devices also contain a wide range of others like speakers and lighting
An Energy-Saving Routine, Thanks to SmartThings Energy and SmartThings Routines
The main focus of the movie is energy conservation, which is demonstrated through the use of important components of the SmartThings app, such as the Energy and Routines tabs.
Real-time monitoring of energy use from numerous appliances, including air conditioners, refrigerators, washing machines, and TVs, is possible with SmartThings Energy. In order to decrease electricity costs, it engages AI Energy Mode1 before usage approaches higher pricing tiers.
Users can automatically operate home appliances based on preset times and circumstances with the SmartThings Routines function. Son uses the “Going Out Routine,” which switches appliances off automatically when he leaves his home, to show this in the campaign video. Son’s daily routine will be more effective as a result of this feature, which also allows him to focus more on other tasks that need to be completed before leaving the house.
Harmonize Leisure Time With Music Sync and Hue Sync
Along with energy-saving capabilities, SmartThings also has amenities that improve downtime. By syncing lighting connected to SmartThings with music playing on a Galaxy device, Music Sync2 provides a dynamic home environment. When used with Samsung smart TVs, Hue Sync3 accomplishes a similar task, giving consumers an immersive watching experience as they take in their favorite shows, movies, sporting events, video games, etc.Son utilizes these characteristics in the movie by using adaptive lighting, which creates a comfortable environment for him at home. Another feature is Gaming Mode, which Son uses to fully immerse himself in his preferred video games by matching the hue and motion of the lighting in his house to the action on the screen.
Monitoring Health With the Galaxy Watch
Users can receive real-time workout data from the Galaxy Watch, including heart rate, calories burnt, and activity duration. Son is able to make the most of this function with SmartThings by exercising his core while watching football on TV at the same time. He may view the results of his workout while watching the game on his TV.4People may efficiently exercise while watching TV thanks to this creative integration.
Son said why he decided to take part in the campaign: “The system runs automatically, which makes the experience incredibly straightforward. I’ve discovered that using SmartThings has made my time at home more enjoyable and energy-efficient. It’s simple!”
1 Available only for models that support AI Energy Mode. Prior to use, SmartThings Energy Service in the SmartThings app needs to be installed.
2 Compatible lighting must be purchased separately and connected to the SmartThings app.
3 Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app.
4 Available from 2024; availability and the timing of support may vary by country and region.